👋  Oh hi, hello. My name is

Jamie Heuze

Product Design Leader

I help ambitious product leaders navigate the complex world of innovation and design. Pushing them beyond the obvious to deliver award-winning products and thoughtful experiences that delight.

Some of the brands I have helped:

Expertise

Behavioural Design

I focus on behavioural design to understand people on a deeper level and create real impact. I use this to leverage patterns and triggers in human behaviour to motivate customers and get them engaging with your products.

Product Strategy

I firmly believe that customer centricity should stay at the heart of a product strategy. This is done by preventing the ‘business as usual’ mindset from hijacking the transition from human needs to expected business goals.

Design Operations

As companies mature and invest into innovation, I help them to define workflows, hiring processes, alignment between teams, and flexible frameworks to enable design thinking and people to prosper throughout the organisation.

Service Design

Experienced in Improving end-to-end systems, communication and material components of a service across every touchpoint. I look for the sweet spot of creating better customer experiences in operationally sound ways.

Side projects

Having a driving passion for solving problems you'll often find me posting concepts and product ideas on Dribbble. Here's a snapshot of my latest but be sure to head on over to see more.

See more on Dribbble

Client work

I specialise in behavioural, experience and interaction design. I help the physical world converse with the digital one. Passionate about leveraging technology to enrich the lives of people. Over fifteen years of award-winning experience with extensive knowledge in design thinking, interaction design, and design operations.

Request portfolio

Pioneering a new digital customer experience for Maserati owners.

Driving the future digital identity we progressively brought the brand to life in new ways that truly resonated with their customers to deliver continuous engagement.

Enquire for details

Helping Uber and Thames clippers launch.

A new partnership with a modern website and booking experience.

View live site

Increasing operational performance at BA.

Designing a new data driven system that helps staff make better decisions.

Enquire for details

Designing a 5-star app for confused.com

Taking an outdated, unloved app to 5 star reviews with increased retention and downloads.

Download on the app store

Experience

I am currently working as a product design director in the U.K spending my time growing high performing teams for ambitious product businesses. My background is rooted in business and experience design but i've also been known to code a thing or two.

Etch

Product Design Director
2017 - Present
Visit Etch

Dootrix

Head of Design
2015 - 2017
Visit Dootrix

Fueled

Web Designer
2014 - 2015
Visit Fueled

An.X Agency

Lead Digital Designer
2012 - 2014
Visit An.X

What they say

Paul Davies

Behavioural Psychologist: Bhvr Consulting

Inquisitive, creative and trusted. Jamie is all this and also a really good guy to just hang out with and eat pizza. We've partnered on many projects for BBC, BA, and GSK, yet, it was our time working for financial clients where we really got to know each other. We managed to lead product teams through behavioural design and turn boring money into something a little bit brilliant.

Inquisitive, creative and trusted. Jamie is all this and also a really good guy to just hang out with and eat pizza. We've partnered on many projects for BBC, BA, and GSK, yet, it was our time working for financial clients where we really got to know each other. We managed to lead product teams through behavioural design and turn boring money into something a little bit brilliant.

Read more on LinkedIn

Matt Jackson

Experience Design Manager: PWC

Jamie and I have worked together on a range of projects from those that are straightforward, to those that prove challenging. Whatever the circumstances, I'm always impressed by Jamie's knowledge and ability to lead from the front and get his hands dirty. I always enjoy working with Jamie and wouldn't hesitate to recommend him to anyone.

Jamie and I have worked together on a range of projects from those that are straightforward, to those that prove challenging. Whatever the circumstances, I'm always impressed by Jamie's knowledge and ability to lead from the front and get his hands dirty. I always enjoy working with Jamie and wouldn't hesitate to recommend him to anyone.

Read more on LinkedIn

Adam Weekes

Head of Design: Starling Bank

Jamie led our design team for two years. During his time he managed to shepherd our designers and developers to deliver high-quality work. He was able to get the best of lead designers like me, and junior designers by offering reassurance, freedom, and confidence. I always felt he pushed me to do more but without micromanaging as some do.

Jamie led our design team for two years. During his time he managed to shepherd our designers and developers to deliver high-quality work. He was able to get the best of lead designers like me, and junior designers by offering reassurance, freedom, and confidence. I always felt he pushed me to do more but without micromanaging as some do.

Read more on LinkedIn

Glenn Hitchcock

Product Designer: Sketch

Jamie's diligence and positivity make him such an insightful force for any creative project. Dude rocks!

Jamie's diligence and positivity make him such an insightful force for any creative project. Dude rocks!

Read more on LinkedIn

Mary Hyde

User Interface Designer: Igloo Energy

Innovative, creative and a great role model. Jamie took me under his wing and mentored me at a time where his guidance was impactful to my future as a designer. It was a real pleasure to have worked alongside him, and to have been lead by a designer who is passionate and encouraged creativity and design thinking to challenge our ideas!

Innovative, creative and a great role model. Jamie took me under his wing and mentored me at a time where his guidance was impactful to my future as a designer. It was a real pleasure to have worked alongside him, and to have been lead by a designer who is passionate and encouraged creativity and design thinking to challenge our ideas!

Read more on LinkedIn

Elliott King

Head of Marketing: Cognassit

Jamie is one of the most innovative and thought-provoking product design experts I've ever had the pleasure to work with. Committed to user-centricity and behavioural design, he's passionate about creating inspiring products that deliver delightful experiences. I would highly recommend Jamie to any agency/SaaS/enterprise organisation looking to level up their product design.

Jamie is one of the most innovative and thought-provoking product design experts I've ever had the pleasure to work with. Committed to user-centricity and behavioural design, he's passionate about creating inspiring products that deliver delightful experiences. I would highly recommend Jamie to any agency/SaaS/enterprise organisation looking to level up their product design.

Read more on LinkedIn
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Let’s work together.

I'm currently available for projects.
If you'd like to talk about a project or need any advice just drop me a message.

Or book a call instead
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