👋  Oh hi, hello. My name is

Jamie Heuze

I help ambitious product leaders navigate the complex world of corporate innovation. Pushing them to think beyond the obvious and deliver thoughtful experiences that delight.

Some of the brands I have helped:


Behavioural Design

I focus on behavioural design to understand people on a deeper level and create real impact. I use it to leverage patterns and triggers in order to motivate customers and get them engaging with your products.

Product Strategy

It's important that customer centricity stays at the heart of a product strategy. This is done by preventing the ‘business as usual’ mindset from hijacking the transition from human needs to expected business goals.

Design Operations

DesignOps is the key to scaling digital products and teams with more efficiency. As companies mature and invest into innovation, they need workflows, hiring processes, alignment between teams, and a flexible frameworks to enable design thinking to prosper throughout the organisation.

Service Design

Improving systems, communication and material components of a service across every touchpoint. This is done to create a better customer experience in operationally sound ways.

Client work

I specialise in behavioural, experience and interaction design. I help the physical world converse with the digital one. Passionate about leveraging technology to enrich the lives of people. Over fifteen years of award-winning experience with extensive knowledge in design thinking, interaction design, and design operations.

Request portfolio

Pioneering a new digital customer experience for Maserati owners.

Driving the future digital identity we progressively brought the brand to life in new ways that truly resonated with their customers to deliver continuous engagement.

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Helping Uber and Thames clippers launch.

A new partnership with a modern website and booking experience.

View live site

Increasing operational performance at BA.

Designing a new data driven system that helps staff make better decisions.

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Designing a 5-star app for confused.com

Taking an outdated, unloved app to 5 star reviews with increased retention and downloads.

Download on the app store


I am currently working as a product design director in the U.K spending my time growing high performing teams for ambitious product businesses. My background is rooted in business and experience design but i've also been known to code a thing or two.


Product Design Director
2017 - Present
Visit Etch


Head of Design
2015 - 2017
Visit Dootrix


Web Designer
2014 - 2015
Visit Fueled

An.X Agency

Lead Digital Designer
2012 - 2014
Visit An.X

What they say

Paul Davies

Behavioural Psychologist: Bhvr Consulting

Inquisitive, creative and trusted. Jamie is all this and also a really good guy to just hang out with and eat pizza. We've partnered on many projects for BBC, BA, and GSK, yet, it was our time working for financial clients where we really got to know each other. We managed to lead product teams through behavioural design and turn boring money into something a little bit brilliant.

Matt Jackson

Experience Design Manager:

Jamie and I have worked together on a range of projects from those that are straightforward, to those that prove challenging. Whatever the circumstances, I'm always impressed by Jamie's knowledge and ability to lead from the front and get his hands dirty. I always enjoy working with Jamie and wouldn't hesitate to recommend him to anyone.

Adam Weekes

Head of Design:
 Starling Bank

Jamie led our design team for two years. During his time he managed to shepherd our designers and developers to deliver high-quality work. He was able to get the best of lead designers like me, and junior designers by offering reassurance, freedom, and confidence. I always felt he pushed me to do more but without micromanaging as some do.

Glenn Hitchcock

Product Designer:

Jamie's diligence and positivity make him such an insightful force for any creative project. Dude rocks!

Read more on LinkedIn

Mary Hyde

User Interface Designer: Igloo Energy

Innovative, creative and a great role model. Jamie took me under his wing and mentored me at a time where his guidance was impactful to my future as a designer. It was a real pleasure to have worked alongside him, and to have been lead by a designer who is passionate and encouraged creativity and design thinking to challenge our ideas!

Elliott King

Head of Marketing: Cognassit

Jamie is one of the most innovative and thought-provoking product design experts I've ever had the pleasure to work with. Committed to user-centricity and behavioural design, he's passionate about creating inspiring products that deliver delightful experiences. I would highly recommend Jamie to any agency/SaaS/enterprise organisation looking to level up their product design.

Side projects

Having a driving passion for solving problems you'll often find me posting concepts and product ideas on Dribbble. Here's a snapshot of my latest but be sure to head on over to see more.

See more on Dribbble
Burnie - SaaS secure email for the modern day
Playt Up - iOS app for collaborative food choices
💖  Like what you see?

Let’s work together.

I'm currently available for projects.
If you'd like to talk about a project or need any advice just drop me a message.

Or book a call instead
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