I believe in a human first focused way of designing and love the challenge of bridging the gap between aesthetics and functionality.

A professional digital designer with over ten years of experience and extensive knowledge in Ux, Ui and front-end development.

Previous clients include British Airways, BBC, Porsche, HBO, Disney, EA, Ubisoft, Universal, Konami and Warner Brothers. Currently the Head of Design at Etch Uk, a web and app production company that focuses on lightweight user centric products. Formerly web designer at Fueled, a New York design and development agency specialising in guiding ambitious start-ups.

Extremely skilled in the Adobe Suite and Sketch along with additional experience in HTML, CSS and jQuery. Predominantly based in digital design but with the ability to work in packaging and printed materials using Quark Express.





January 2016 to Present

Responsible for the aesthetic direction of Etch whilst creating a shared vision for every person in the design and development team. Planning and Developing product strategy for successful releases and conceptualisation of new innovative ideas.

This role involves Leading teams of skilled product designers & developers to deliver immersive, frictionless and delightful software experiences for a range of well known clients.


January 2015 to January 2016

Part of the behavioural unit within Etch UK. Working with a range of ambitious clients on creating experiences, both online and off, that consider how we really interact with the world around us.


January 2014 to January 2015

Worked with leading startups and enterprises in today’s tech industry. Utilised user research to achieve a holistic approach to web and app design and development while following lean and agile methodologies.

Applied skills consisted of Interaction design, User experience & Interface design, Information architecture, Prototyping, Quality assurance and front-end web development using modern web technologies such as HTML5, CSS3, Sass, jQuery, Js, YAML, Gulp, Grunt, BEM and web component practices.


January 2014 to Present

Defining the aesthetic direction and vision for the company whilst creating a shared goal for every person in the team. Planning and Developing product strategy for successful releases and conceptualisation of new innovative products and ideas.


January 2012 to January 2014

Creation of identities, products and services for a broad genre of global clients. Managing briefs and directing projects from idea to delivery.

Achieved by sketching concepts, wire-framing, designing user interfaces at a meticulously pixel-perfect level with extensive consideration to layout, typography & colour theory, implementation of interactive mock-ups, exploration of user flow & experience, production of front-end development and product testing.


January 2011 to January 2012

Focused mainly on print based materials producing accessible branding and identities for international clients. Predominately designing for the gaming industry along with creation of production ready merchandise and packaging.

Initiated the agencies development into the digital market by enhancing An.x’s on-line presence. Taking personal responsibility to acquire new briefs and solely manage projects from design to development.